← Back to Work 8-Month Social Media Management

The Active Story Clothing

Leading complete social media strategy and content direction across 5 platforms for an activewear brand, strengthening brand presence, understanding audience behaviour, and creating platform-native content that converts organically.

Duration 8 Months

Platforms 5 Platforms

Industry Activewear Fashion

Overview

For the past eight months, I have been leading the social media strategy and content direction for The Active Story across Instagram, Facebook, LinkedIn, Pinterest, and YouTube.

My approach focused on strengthening brand presence, understanding audience behaviour deeply, and creating platform-wise content that feels native and converts organically.

Platforms Managed

📸

Instagram

Reels, Stories, Posts, UGC

👥

Facebook

Community Management

💼

B2B Content

📌

Visual Discovery

▶️

YouTube

Long-form Content

📊 Platform Analytics & Performance

Real data showing growth and engagement across platforms

Managed complete analytics tracking across all 5 platforms, monitoring key metrics including reach, engagement rate, follower growth, and content performance.

📸 Instagram Performance

👥

Tracked

Follower Growth

💬

Monitored

Engagement Rate

📈

Analyzed

Content Reach

💾

Tracked

Saves & Shares

Key Achievement: Implemented comprehensive tracking system to monitor all content performance, audience demographics, and optimal posting times across platforms.

📊 Analytics Dashboard Screenshots